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YouTube, Merchbar Partner For Artist Merch, Vinyl Sales

YouTube and Merchbar have partnered to bring official merchandise sales to the platform. Merchbar has a similar deal with Spotify.

,   and  Bruce Houghton
Youtube_logoYouTube and Merchbar have partnered to bring official merchandise sales to the platform. Merchbar has a similar deal with Spotify.Artists with an Official Artist Channel can now add their merchandise and vinyl for sale alongside videos. Fans watching videos on YouTube Official Artist Channels will see a shelf with the artist's branded merchandise and access to the artist’s merchandise on Merchbar’s website. image from lh3.googleusercontent.comArtists must work with one of the 100+ merchandise companies that are Merchbar partners. Collectively they represent 35,000 artists and 1 million merch items.  "Merchbar is one of the largest music merchandise aggregator providers globally," YouTube said in a statement.  "We're excited by the potential of this partnership in helping artists drive awareness to their own official merchandise while strengthening their connection with their fans."

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