Even as you're scrambling to figure out what the radical redesign of Facebook means to you marketing efforts, put aside a couple of hours to take advantage of YouTube's new design for channels. After weeks in limited beta, One Channel went live to all users yesterday.
One Channel gives users the ability to add a large banner called Channel Art to the top of their channels and add a video into trailer that starts playing for all visitors who aren't subscribed to the channel. There are also new tools to help channel admins organize channel videos and playlists better and have more control over what subscribers see when they click on
the channel.
The new design is intended to offer the same experience across devices and platforms.
Here's an intro video:
To access the new channel layout, go to
https://www.youtube.com/onechannel and upgrade by clicking on the button at the bottom of the page.
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