YouTube has launched a major upgrade to the free analytics tools that it offers musicians and other creators.
Available to all Official Artist Channels, YouTube Analytics For Artists includes Total Reach, Song Detail showing who else is using the artist’s music in videos and both real-time and actionable longer-term data.
Highlights
● Understand The Audience: The new ‘Total Reach’ feature gives artists and their teams a view of how their music is reaching audiences across YouTube.
This includes videos uploaded to their official channels in addition to those created and shared by fans, tastemakers and collaborators that contain most of the artist’s recordings.
● See How Your Music Inspires Fan Creation: The new ‘Song Detail’ allows artists to see all of the videos that have been created for a specific song within their catalog and contain most of their song recording.
“This content created by users benefits artists of all sizes and is largely incremental to views of their official content on YouTube. On average, the top 1,000 artists on YouTube get over 20% of their chart eligible views from videos created by users.”
● Comprehensive and Actionable Data: Analytics for Artists is home to audience and performance insights.
“Understand how your catalog is distributed across the entire YouTube ecosystem and how your audience engages with it: impressions, clicks, demographics, retention and engagement data. It’s all here and now in real-time.”
● Real Time Insights: In addition to desktop, artists can now access these new insights on the YouTube Studio Mobile app.
