"Bryan and I are ecstatic about combining our forces with Zedge's. They're a smart, nimble team with a vision for enabling artists that matches our own," said Quirk. "We always talk about pushing people up the pyramid, starting with free access to digital content and then monetizing from there, and Zedge has over 31 million active users a month engaging with free images and audio. The next step is to layer in some monetization options, giving users ways to generate revenue for creators even when the users themselves aren't literally reaching into their wallets to do so. The combination of their massively popular platform and our proven approach to generating revenue for digital content is going to yield great things, quickly."
“Zedge has long been the place to go to for user generated mobile personalization content and now we are making Zedge the ultimate platform for amateur, semi-professional and professional artists who want a path to distribute and monetize their content,” said Tom Arnoy, CEO and co-founder of Zedge. “With the addition of the Freeform team, we look forward to launching a marketplace built specifically for artists and creators of digital content. This is a great opportunity for Zedge – allowing us to both grow our customer base and introduce new revenue streams with compelling content.”MORE: The Coming Arms Race In Online Music: Artist Services [TIM QUIRK]
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