Today's selection of creative music marketing examples once again focuses on work in which the graphic presentation is as much a part of the art as the music. For the most part the marketing aspect is secondary. But the entertaining public domain footage for a Jonathan Coulton fan video, Animal Collective's museum installation brought to the web and BecomingAPoet's single page site enhancing their EP release all can be viewed through the lens of music marketing without hurting the art one bit.
Jonathan Coulton - Down Today (Unofficial Music Video)
Jonathan Coulton and band will be touring this summer featuring music from Artificial Heart.
Animal Collective - From Transverse Temporal Gyrus Site
The site initially allows you to download a music player and then scroll down a long single page of graphics as the music plays. The music player is said to remix the music in a manner related to the way it was changed each time at the Guggenheim via a computer program.
BecomingAPoet - Rising From Agony EP
"Currently, their entire website revolves around their debut EP, and provides an experience that is very similar to looking at a CD booklet. The website is one page, a hub where fans can stream the songs, read the lyrics, download the entire EP, and contact the band directly."
It's not an overly complicated site, which is a good thing, and has a couple of nice effects when you scroll down the page.
NME's Free App on Google Currents
- Awesome Music Tech Projects From Art Decade, of Montreal & Dry The River
- Creative Music Marketing: Foo Fighters, Bluebrain, Adam Tensta
- Graphic Music Marketing: Fizzmatik's Multimedia iBook, Wildlife Control's Video, Machine, dear's Vinyl
- Creative Music Marketing from Wiz Khalifa, Twin Atlantic, Higher Concept & Thaddeus Clark
Hypebot Features Writer Clyde Smith blogs about business at Flux Research: Business & Revenue Models and about dance at All World Dance: News. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.