The newly opened Bruce Springsteen Center for American Music has selected True Tickets as its official digital ticketing partner.
Located on the campus of Monmouth University in New Jersey, the Center will use True Tickets’ mobile-first ticket delivery service for exhibitions, concerts, educational programming and special events. The partnership is designed to streamline admission, give the Center greater control over ticket distribution and help limit unauthorized resale around high-demand events.
The Bruce Springsteen Center for American Music opened to the public on June 13, 2026. It houses the Bruce Springsteen Archives, the official repository for photographs, recordings, oral histories, memorabilia and other materials documenting Springsteen and the E Street Band.
Its mission extends beyond one artist, however. Through exhibitions, live performances and educational programs, the Center explores the wider history of American music and its role in culture, storytelling and community.
More Control — Better Audience Data
True Tickets allows participating venues and organizations to set rules around ticket sharing, track ticket custody and maintain closer contact with the people who actually attend their events.
That last function addresses what the company calls the “shadow audience:” visitors who enter using tickets purchased or shared by someone else and therefore remain unknown to the presenting organization. Identifying those attendees can help cultural institutions understand their audiences, communicate directly with visitors and build longer-term relationships with them.
The partnership continues True Tickets’ expansion across museums, performing arts organizations and other cultural institutions. The company reports having delivered 32.2 million digital tickets valued at $2.2 billion across more than 100 arts organizations worldwide.
It also illustrates how ticketing technology is becoming more than an admission tool. It can also help cultural organizations reduce resale problems, understand who is walking through their doors and turn one-time visitors into an ongoing community.
Visit the Bruce Springsteen Center for American Music for more information.
