If you always do what you have always done, you will always get what you have always gotten. Tired of getting the same dead-end advice that sets you on a path to nowhere fast? So are we. That's why we're turning to Shaun Letang's most recent post on MusicThinkTank.com where he encourages collaboration and innovative artist to fan engagement. What if, instead of thinking outside the box, we begin to think like there isn't one? What kinds of promotional efforts have paid off for you?
"Real Twitter promotion is all about building connections. You want to seek out conversations relevant to you and get involved."
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