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How to Use Bandsintown Boost to Market Live Shows

Plus: "The Jay Electronica Playbook" is a case study on how an artist can use digital visibility and analytics to sell tickets in multiple live markets.

If you've got shows coming up in competitive markets that you're worried will get lost in all the digital noise of the internet, Bandsintown has a tool that's designed to cut through and get your show seen by the live music fans most likely to engage.

It's called Boost, and it's the fastest way to reach more fans, with very little work.

In just a few clicks, your show gets promoted placement across our homepage, app, website, and emails — reaching fans who are actively looking for their next concert.

What is Boost?

Boost gives your show instant promoted placement across Bandsintown with no setup or ongoing maintenance required. You pay a one-time flat fee, and your show stays boosted from purchase through show day.

You’ll reach the right fans across our audience of 100M+ concertgoers through smart targeting based on location, music taste, and engagement—including fans who don’t follow you yet but would love to see you live.

Your show will appear everywhere fans go to discover their next concert, including:

  • Bandsintown mobile app
  • Bandsintown website
  • Automated email alerts

How Boost works

It’s designed for speed and simplicity — zero setup or maintenance required. You pay a one-time flat fee per event, and your show stays boosted from purchase through show day.

  • Your show starts appearing across Bandsintown within 15 minutes of purchase, rolling out across all channels over the next 4–6 hours
  • The earlier you boost your show, the more time fans have to discover it
  • Track performance directly in your artist dashboard, including views, RSVPs, and ticket clicks
  • Fans who engage with your event automatically follow you and receive future show alerts — and you can message them anytime for free

Pricing

Boost your show for a one-time flat fee based on venue capacity*. Your show stays boosted from purchase through show day — the earlier you boost, the more time you have to reach fans.

You can boost multiple events in a single purchase, making it easy to promote several shows or an entire tour.

Venue Capacity

Price (USD)

Under 500

$50

500–1,499

$100

1,500–2,499

$200

2,500–4,999

$300

5,000+

$500

* If we cannot verify a venue's capacity, the price is based on the Bandsintown follower count of the artist being promoted: under 10,000 followers: $50; 10,000–49,999: $100; 50,000–99,999: $200; 100,000–499,999: $300; and 500,000 or more: $500. Taxes may apply.


How to boost your shows

  1. Log into Bandsintown for Artists
  2. Navigate to your Events page
  3. Click Boost on the events you want to promote
  4. Review pricing and placement examples
  5. Complete checkout

That’s it! Your show will start appearing across Bandsintown within minutes.


The Jay Electronica Playbook

Jay Electronica built a cult following almost entirely on mystique — years of teased verses and no album, until fans finally got one in 2020 and, five years later, three more in a single week.

The Goal

With 35 days to build awareness before doors opened, Jay's team wanted to sell tickets and fill rooms across five shows in Florida and Texas in April 2026.

The Play

Jay Electronica was one of the first artists on Bandsintown to use the new Boost feature, giving five shows prominent placement across Bandsintown's website, app, and fan emails from the moment they hit "boost" through show time. Boost ran automatically, featuring the shows to core followers, similar-artist followers, and fans actively looking for concerts — with no ongoing setup required.

The Results

Over 35 days, the five boosted shows drove 237K views and 587 ticket clicks at a $1.30 CPM and $0.51 CPC — all for less than $300. That's the kind of return that makes Boost worth turning on for every run: always-on placement, zero management, and clicks from fans who were already looking to buy.

Ready to achieve similar results? Get Started.