Forbes Magazine Profiles XM And The Death Of Radio
This month’s Forbes magazine skewers radio for boring centralized programming and too many ads. This it goes on to praise XM Sattelite Radio as the future of radio. When will radio get smart and understand that they are in real trouble not just from XM and Sirius but from internet broadcasting, the iPod, Rhapsody, and more?
What can radio do?
Learn from public radio like KCRW, WFUV, WXPN and others who mix interesting music with the kind of news and information that people crave along with a heavy dose of community and local information.
Success is possible with every demographic and in every music format by creating and promoting the right mix of music, information, and community.