MTV & Verizon Partner For Multi-Platform MTV Live
MTV and Verizon Wireless are producing a new event series "MTV Live". The monthly series will be recorded live at the Hard Rock Cafe NY in Times Square and broadcast multi-platform program across MTV, MTV2, mtvU, MTV Tr3s, MTV.com and MTV Mobile on V CAST. The first episode of "MTV Live" premiers February 6 with Fall Out Boy. Nas, Akon, and Gym Class Heroes have been booked
for future shows.
"MTV Live" will be customized for each screen. Features include live text-to-screen that allows Verizon Wireless subscribers to comment from their cells via a crawl across the bottom of the screen and video shot on cells during the performance will be edited into several platform offerings. MTV Mobile on V CAST will feature exclusive performance content from each show and artist interview segments. "MTV Live" will also be available http://www.mtvlive.mtv.com/.