You know the music industry is changing when former Beatle and multi-platinum solo artist Paul McCartney decides to self-release an album with the help of a Santa Monica based tech start-up and an international network of independent labels.

McCartney and producer Youth (Killing Joke) recorded 13 songs in 13 days releasing them under the moniker The Fireman. First the album went direct to fans via The Fireman’s website using the Topspin Media platform. A few days later the album hit retail through a worldwide network of independent labels including ATO in the US and One Little Indian in Europe.

Thanks to Topsin, fans can stream the album in its entirety from The Fireman’s website. Purchase options include digital in a variety of formats including CD, vinyl and a $79.99 deluxe package. All options come with an immediate download of the album.