By Chris Bianchi, Founder of CB Entertainment
Before I talk about budgets with an emerging band, I want to know where we’re trying to go with the project.
- Are we introducing the band, building toward a tour/show, or setting up a new release? That vision should guide the spending.
- Then look at your current fan base and what’s working. Which clips get a response? Where are people listening? Are they buying tickets? Build creatively around that information instead of copying another band’s campaign.
I want part of the budget going toward discovery using a strong clip from the target single. Find the chorus, breakdown, or vocal moment that grabs people. Test a few versions, then put more behind what’s connecting. Look beyond cheap clicks to whether people follow, return to the music and become interested in the band.
If you want to be a performing artist, the live show needs investment alongside that promotion. Rehearsal, vocal work, reliable equipment and a set that holds people’s attention all matter. Strong performance footage can then help sell both the song and the show.
It takes substantial streaming volume to generate meaningful income, especially when that money is divided among multiple parties.
Live performance gives you several potential revenue sources: a guarantee or door deal, merchandise, VIP experiences and physical music sales. You still have to account for travel, and other expenses, but there are more ways for an engaged audience to support you.
That connection matters.
When I’m making these decisions with artists, I want every expense tied to the bigger picture. Give new people a reason to discover you, put on a show worth attending and make it easy for those fans to stay involved.
+Read more: "How to Write a Booking Email That Makes Your Show Easy to Assess"
Chris Bianchi is an Ohio-based artist manager, founder of CB Entertainment and LEGEND Recordings, and author of The Music Agenda: Best Practices for Your Music Career. With two decades in the music business, he works with emerging rock and metal artists on release strategy, artist development and live opportunities.
