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Pandora By The Numbers

At a recent NYC Pandora listener meetup CEO Tim Westergren offered these Pandora stats:
  • image from www.norcalblogs.com It costs Pandora 2¢/hr to stream
  • Pandora adds about 85,000 new listeners per day
  • Pandora makes up 1 1/4 of all radio
  • Out of 100 hours, 1 hour and 15 minutes of radio is listened to on Pandora
  • Pandora has 3/4 of a million songs so far; 90 million of those three-fourths were played last month
  • Dancing Queen” by  ABBA was Pandora’s first song analyzed through the Music Genome Project
  • It takes about 15 minutes for a trained musician to analyze a pop song and about one hour and a half for a symphony
  • 1 out of every 4 or 5 songs gets a thumb (whether up or down)
  • Pandora receives about 3,000 emails per month
  • Pandora music analysts are paid about $40/hr; they are covered by health insurance; they work flexible hours (Tim definitely encourages this job)
  • Pandora has advertised for 45 out of the 50 top advertisers
  • During Pandora’s first year, the 90210 zip code was the area listening to Pandora the most
  • Pandora admits to 0.4% of missed searches. That is, Pandora will get stumped 0.4% of the time when you enter a song or artist
  • Pandora pays a publishing fee to composers and a performance fee
  • Pandora abides by the  Digital Millenium Copyright Act, which shapes radios and mandates royalties
  • Less than 100,000 songs in the entire history of radio broadcast have ever been played
  • On average an individual listens to 17 hours of radio per week
  • Of the 17 hours of radio listened, 96% are listened to through broadcast radio (so NOT Pandora because it is a unicast radio)

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