UPDATE: iCloud Goes Live As Apple Releases iTunes 10.5 With Cloud Support, WiFi Sync, No iTunes Match

UPDATE: Apple's iCloud is now live.

Just ahead of today's iCloud launch, last night Apple released iTunes 10.5. The upgrade includes support for iCloud storage and playback plus wireless sync.  Missing is the promised iTunes Match which will integrate a fan's music acquired outside of iTunes to their iCloud collection. Apple has reportedly shared iTunes Match with select developers and says it will launch publicly before the end of this month. In the meantime, here are the major changes that iTunes 10.5 brings today:

From Apple

• iTunes in the Cloud. iTunes now stores your music and TV purchases in iCloud and makes them available on your devices anywhere, any time, at no additional cost.Automatic Downloads. Purchase music from any device or computer and automatically download a copy to your Mac and iOS devices.Download Previous Purchases. Download your past music, TV, app, and book purchases again, at no additional cost. Previous purchases may be unavailable if they are no longer on the iTunes Store.
• Sync with your iPhone, iPad, or iPod touch with iOS 5.
• Wi-Fi Syncing. Automatically sync your iPhone, iPad, or iPod touch with iTunes any time they're both on the same Wi-Fi network.