Trends And Behaviors For Effective Email Marketing [INFOGRAPHIC]

Email-iconOne of the most proven and effective ways for an artist to connect
with their fan base is through the collection of email addresses. While Facebook Likes
and Twitter followers may be measurable figures to gauge how large your sphere
of influence has become (seemingly anyway), getting a fan’s email address is not
only a sign that they want to
communicate with you, it’s a sign that they expect
to hear from you. Of course, you don’t want to turn permission-based
marketing into spamming, so it’s important to understand some essential statistics and figures about how people go about checking their email.

The following infographic, created by Boomerang for Gmail, displays trends and behaviors obersved after obtaining data from over five million emails.

Click image to enlarge:


Hisham Dahud is a Senior Analyst for Hypebot.com. Additionally, he is a digital strategist for Fame House and an independent musician. Follow him on Twitter: @HishamDahud

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  1. Ugh. This explains why everyone thinks that I’d like to wake up to 30-50 e-mails that arrived while I slept and would spend my time in the morning sifting through them. I use Campayn.com for my blog’s e-mails and my analytics (at least for my content) tell a completely different story.

  2. Email marketers can sometimes be annoying because they keep on sending tons of emails daily. I guess it is much better if they only send their email once so that the receiver will not be annoyed and they should also have a good marketing strategy to catch the attention of the recipient.

  3. Email marketers are only annoying when they don’t know what they’re doing. If they do know what they’re doing, then you’ll probably love everything they send you, Caseyrothman.

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