Facebook’s Reach = A Major TV Network [CHART]
Just as Facebook is primed to announce the addition of video ads, a new Nielson study shows that the social network has a reach equal to that of a mjor tv network. Here's the summary: "During the daytime, Facebook has a reach comparable to or exceeding the four TV networks measured. For consumers ages 25-34, for instance, Facebook added up to an incremental 41 percent reach to the TV networks during the day."
"During primetime, when TV networks reached more consumers than Facebook, Facebook was a strong driver of duplicated reach—meaning that a marketer could reach the same consumers online and on TV. For consumers ages 25-34 during primetime, for example, Facebook contributed up to 36 percent duplicated reach to the four measured TV networks." – Nielson