SFX Entertainment [SFXE] Acquires 100% Of Electric Zoo, Made Event
Robert Sillerman's SFX Entertainment has acquired Made Event, the production company behind the EDM-oriented Electric Zoo Festival. SFX purchased all of Made Event after previously agreeing to pick up 70% of the company. Additional terms for the acquisition have yet to be disclosed. Founded in 2009, by Mike Bindra and Laura De Palma, Electric Zoo has gone on to become New York's largest dance music festival. The festival has taken place annually on Labor Day weekend since its inception, this year drawing more than 100,000 attendees to Randall's Island.
Made also presents many events throughout the year, such as the Governor’s Beach Club concert series in New York, Armin van Buuren’s ASOT 600 at Madison Square Garden, and recent sold-out shows by Hardwell and
Benny Benassi. It is also a regular contributor to New York-based art and culture charities.
"The acquisition of Made is strategically important for SFX, as it establishes a strong foothold for us in the New York City region,” said SFX Chairman and CEO Robert F.X. Sillerman. “Co-founders Mike Bindra and Laura De Palma are the ultimate industry professionals, and our management team will benefit greatly from their years of experience. We plan to develop the Electric Zoo brand internationally and have the opportunity to build other SFX brands in the U.S. with the support of Mike, Laura and the team at Made." – via Celebrity Access