Merchbar Launches with Curated Merchandise From 3000+ Top Music Acts

Merchbar 2[UPDATED] Merchbar launched today as a centralized online destination to purchase authorized merchandise from 3000 top music acts including The Beatles, David Bowie, The B-52s and Beck. Along with the launch, comes an iPhone app with curated collections of merch, a chart of top selling merch and a personalized feed of merchandise based on each user's music library. Co-founder Edward Aten also created and sold social music network Swift.fm.  

MerchbarWith Merchbar, Aten worked with leading music merch companies, artists and managers to offer a single destination for 100,000 items of official licensed merchandise.

The e-commerce friendly app uses the fan's music library and preferences to to create a personalized feed of merchandise from the bands they love. A Merchbar editorial team also evaluates items and features the best. Tweets, posts and images of fans appear along side product listings.

The startup hopes to "reinvent the way fans buy merchandise from their favorite bands, Aten told Hypebot. "Merchbar is the only company to sign exclusive partnerships with every major music merch company creating the first and only place for fans to discover and buy official gear from nearly every one of the world's top bands."
Ambitious perhaps, but also overdue.

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  1. We are definitely ambitious! 🙂
    Founder here – I’m available on twitter @aten (or @merchbar) or happy to answer any questions here.

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