In their first high dive into the US Music Industry, Swatch is partnering with PledgeMusic to present the Emerging Artist Series. Launching with hit Danish artist Oh Land, fans will follow the artist's social media campaign to unlock exclusive content as an alternative to pledging money.
“In sync with our belief that artists can make the world a better place, at Swatch we have long recognized the power of music to connect, energize and inspire people” said Carlo Giordanetti, Creative Director Swatch International. “We are excited to give our fans the opportunity to tie with music and emerging artists in an innovative and intimate way. The Swatch vibe resonates."
Through the Swatch Emerging Artist Series campaign page on PledgeMusic.com, Oh Land fans will have an exclusive first look at new content, Swatch watch giveaways, and insider access intimate concerts in Swatch stores nationwide. The first event is a live performance by Oh Land on Sunday, May 3rd in the rotunda at Tysons Corner Center Mall in McLean, VA.
“Partnering with Swatch on the Emerging Artist Series embodies PledgeMusic’s commitment to connecting artists with their super fans in the most exclusive ways imaginable. Through the Emerging Artist Series, we are giving music fans a once-in-a-lifetime opportunity to see their favorite artists perform in unique and unexpected settings. These intimate events will elicit emotional bonds between fans and musicians that cannot be replicated anywhere else. This program is a win for artists, fans, brands, and the music industry as a whole.” - Alissa Crevier, Global Head of Brand Partnerships, PledgeMusic