UPDATE 2: TIDAL's star studded launch was followed by a storm of criticism. Most of the chatter, rightly or wrongly, centered around music's richest 1% enriching themselves further; and the wisdom of launching any music service with $19.99 premium pricing and no free tier. And if you purchase TIDAL via iTunes it;s 30% higher.
Apple’s policy it to charge TIDAL subscribers a 30% fee on your monthly subscription, for the life of your subscription, if you activate your subscription through the TIDAL app on your iPhone that you have just downloaded.
You can easily get the $9.99 or $19.99 pricing by first creating your TIDAL account through TIDAl.com, then go to the App Store to download the TIDAL app. Once it’s downloaded you simply hit “Login” instead of “Sign Up” and you will be in the correct pricing plan.
On Monday, the company released an iOS app upgrade that included moving video front and center, addition of the music streamer's emerging artist program TIDAL Rising to the front page and several bug fixes.