Live Nation, Universal Music, WME Invest In Doppler Labs
Increasingly mainstream music organizations are placing relatively small bets on music-related technology startups. Doppler Labs is not the first foray into music tech for investors Live Nation, Universal Music Group or William Morris.
Live Nation, Universal Music Group and WME have announced plans to invest in Doppler Labs for the development of the Here Active Listening System. The system, which uses an app to control two wireless earbuds, allows users to augment and moderate real world audio with effects such as equalizers and volume sliders.
While the product has been optimized for live music, the developers say you could use it for other functions, such as suppressing a baby crying, the subway screech or reduce the roar of the crowd and optimize listening for sporting events, air travel, open office environments and even noisy commutes.
Here launched on Kickstarter earlier this month and surpassed its original $250,000 30-day goal in less than 48 hours.
“Support from these music industry leaders helps position the Here Active Listening System to revolutionize live entertainment – especially for concerts and live music,” said Noah Kraft, CEO and Co-Founder of Doppler Labs. “The technology we have created with Here has the potential to make every seat in the house the best seat in the house by allowing every listener to personalize their live audio environment based on their own specific listening preferences.” – Celebrity Access