[UPDATED] Apple Music launched with an undeniable advantage. More than 55 million U.S. households have at least one iPhone, iPad, iPod or Mac, and millions more use iTunes on a PC. So if even a fraction those users signed up, Apple Music would be a strong competitor. But would they like Apple Music enough to continue to pay?
9to5Mac has been polling its readers, and while admittedly most are Apple fans, the answers from more than 17,400 respondents spell trouble for Spotify and its competitors.
Of the 17,431 respondents as of mid-day on July 20th, only 17% (2929) said they would stop using Apple Music when their free trial was over.
Where did all of these users come from?
- 34% (5736) had switched to Apple Music from Spotify
- 19% (3309) said Apple Music was their first ever streaming music service
- 22.6% (3962) saids they were not using Apple Music, but did not specify how they consumed music
- The rest were split between users who had switched to Apple Music from other services including Beats (2,5%) and Tidal (.71%)
That the mighty Apple is only attracting 19% from people new streaming may be a disappointment to the industry. But these are early days, and if harming Spotify was the goal, Apple Music is well on its way to doing that.