Sony Music, Artist Legacy Group Form Artist Branding Joint Venture
The venture, which will operate under the ALG name, will engage in all business aspects of artist brand management including – but not limited to – licensing, branding strategy and merchandising focusing initially on artist estates. ALG will provide artist and estate brand management services to Legacy Recordings and other front line SME labels while also remaining open to opportunities outside the SME eco-system.
ALG principals Ashley Austin and Scott Austin will provide their services and expertise to the joint venture, which will be based in New York City and operate under the auspices of SME's Commercial Music Group ("CMG") with SME's interest in the venture being managed by Mr. Block.
SME/CMG and ALG will pool resources and work together to provide comprehensive brand management services to active artists, musicians, their estates and music-related business concerns looking to establish creative blueprints that enhance and extend their traditional branding initiatives.
In addition, ALG will work with Arcade, SME's in-house creative agency, and Threadshop, SME's in-house merchandising company, to provide access to a variety of services as an extension of its core business.
Services provided by ALG will include sourcing and securing merchandising opportunities, social media management, sourcing and securing print (book, magazines, posters) and/or film opportunities (e.g. biopics) and more.
Current ALG clients include legendary music photographer Mick Rock; the estate of The Who's drummer Keith Moon; and Max's Kansas City, the iconic New York music venue which served as the epicenter of pop art, punk, glam rock and underground cultural cool from 1965-1982.
Artist Legacy Group is a full service boutique firm specializing in Estate and Brand Management for legendary musicians, iconic brands and pop culture heroes. Founded in 2013 by Ashley Austin, Nicole Ihasz and Cathleen Ihasz, ALG strives to preserve the integrity of its clients' legacies while simultaneously elevating profile and generating revenue in new and relevant ways.
via Celebrity Access