Conventions & Awards

Ariana Grande, Kanye West Get Biggest VMA Bump On Spotify

Spotify newThe VMAs may have taken a ratings hit, but they still deliver a bump on Spotify. After Ariana Grande and Nicki Minaj’s workout-filled performance of their new single “Side To Side”, the track jumped 355% from the weekend prior. Kanye West’s “Fade”, whose video he premiered during the show, jumped 324%. Michael Phelps’s Olympic pump-up song “Stick That”, from Future,  jumped 75%.

The top 5 performance streaming increases following the VMA’s

1. Ariana Grande – Side To Side (feat. Nicki Minaj): 355%
2. Kanye West – Fade: 324%
3. Nick Jonas – Bacon: 133%
4. Rihanna – Where Have You Been: 90%
5. Rihanna – Love On The Brain: 89%

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