Being ready for any opportunity and turning lemons into lemonade are at the core of the indie diy music ethos. So kudos to The Wild Reeds who turned a smash and grab robbery into a cornerstone of their new video and, as proven by the fact that we're posting this, a marketing story.
Indie rock band The Wild Reeds reported that they were robbed while filming a music video about the band being robbed.
"The story line of the video is that my Telecaster gets stolen out of my car, so the three of us girls find creative ways to make some cash to buy me a new guitar. The crazy part is day one of shooting, after we shot the roller skating/bike scene, my car did get broken into and I had many valuable things stolen,” Guitarist Mackenzie Howe said.
With some quick thinking, the band managed to make lemonade with life's lemons and used the damaged car in the music video.
The Los Angeles-based quintet, composed of front-women - Kinsey Lee, Sharon Silva and Mackenzie Howe aong with Nick Jones (drums) and Nick Phakpiseth (bass) also announced they will be hitting the road starting in April for a North American tour. The tour kicks off on April 18th with a gig at Hideout in San Diego and wraps on May 20th at Teragram Ballroom in L.A.
The Wild Reeds are touring in support of their forthcoming studio album "The World We Built" which is due on Dualtone Records on April 7th.
THE WILD REEDS TOUR DATES:
4/18 - San Diego, CA @ Hideout
4/19 - Tucson, AZ @ Club Congress
4/21 - Dallas, TX @ Club Dada
4/22 - Austin, TX @ Barracuda
4/24 - Oxford, MS @ Proud Larry's
4/25 - Birmingham, AL @ The Syndicate
4/26 - Nashville, TN @ The High Watt
4/27 - Carrboro, NC @ Cat's Cradle Back Room
4/28 - Washington, DC @ Rock and Roll Hotel
4/29 - Philadelphia, PA @ Boot & Saddle
4/30 - New Haven, CT @ Cafe Nine
5/02 - Brooklyn, NY @ Rough Trade NYC
5/03 - New York, NY @ Mercury Lounge
5/05 - Somerville, MA @ ONCE Somerville
5/06 - Ithaca, NY @ The Haunt
5/08 - Chicago, IL @ Schubas
5/09 - Milwaukee, WI @ The Back Room at Colectivo
5/10 - St. Paul, MN @ Turf Club
5/11 - Lawrence, KS @ Bottleneck
5/12 - Denver, CO @ Larimer Lounge
5/13 - Salt Lake City, UT @ The State Room
5/15 - Seattle, WA @ Tractor Tavern
5/16 - Vancouver, BC @ The Biltmore Cabaret
5/17 - Portland, OR @ Mississippi Studios
5/19 - San Francisco, CA @ The Chapel
5/20 - Los Angeles, CA @ Teragram Ballroom