Warner Music UK is strengthening its management team with the promotion of two senior executives. Peter Breeden becomes Chief Operating Officer, in addition to his existing duties as Chief Financial Officer. Mel Fox has been promoted to Chief Transformation Officer.
Breeden steps into a broader operational role, with the Commercial and Brand Partnership teams will now report to him, along with the Finance teams.
Fox is that all too rare female music industry executive on the rise. In her new role, she will focus on identifying and implementing change initiatives across the business, as well as helping to drive innovation, strengthen organisational culture and support growth opportunities including The Firepit, the company’s original content and production hub.
“At Warner Music UK, we’re committed to building a new kind of music company, for our artists, our people and our partners. Peter and Mel are helping us achieve our collective ambition by pioneering new practices, expanding our expertise, and working hard to deliver outstanding results,” said Max Lousada. “Having dedicated his professional career to music, Peter is a wise, experienced and trusted advisor to me and our label heads, and he’ll do a tremendous job evolving our central operations so we're even more responsive to the needs of our artists. Through her experiences in a wide range of industries, as well as her contributions to Warner during a decade of disruption, Mel has become an inspiring leader and an insightful, inventive agent for change. I’m very happy to announce these important promotions and look forward to working with Mel, Peter and the wider team as we chart the future of WMUK.”
Peter Breeden has been with Warner Music since 2001, initially joining as part of the Atlantic Records team, before being named VP Financial Operations, Warner Music International in 2008, and eventually SVP & Finance Director for WMUK in 2012.
Mel Fox joined Warner Music International in 2006 as VP, Corporate Communications. Having risen to SVP, Strategy Development and Communications at WMUK, she worked to help define and drive the company’s ongoing transformation, including playing an integral role in the creation of The Firepit, WMUK’s creative content division, innovation centre and recording studio.