DistroKid has launched a clever free app to help artists boost their followers on Spotify. After all, the quest for more followers and streams on Spotify has become the holy grail of music marketing; and thanks to the music streamer's use of data, more streams leads to... more streams.
How Distrokid's new free Hypefollow feature works.
You;re using Facebook, Instagram, or your meial list to share the news of your new music. Instead of sending them directly to Spotify, you can now send them to a 'HyperFollow' page.
Here are the benefits via DistroKid:
Anyone who clicks the button on your HyperFollow page will automatically follow you on Spotify.
Having more followers makes it more likely you’ll appear on algorithmic playlists like “Release Radar” and “Discover Weekly,” which are personalized for each Spotify listener based on various factors — including who they follow.
And as you grow your Spotify following, you’ll increase the likelihood of getting noticed by Spotify’s human & robot editors, who can potentially add you to bigger, curated playlists.
In addition to following your artist page on Spotify, whoever clicks the button will also automatically save your album to their Spotify library.
This reduces the risk that someone will listen once and forget about you. Because you’ll be right there in their Spotify library, ready for more listens.
Also, immediately after someone clicks your HyperFollow button, they’re presented with an embedded Spotify player that has your track preloaded. So they can listen right there on the HyperFollow page. Try it here.
You will be given each fan’s email address.
You will have access to the city-level geographic location and other (anonymized) demographic information about your fans.
You’ll be able to see the other music that your fans are listening too. Even if those other artists don’t use DistroKid. #magic
You’ll know how many people visited your HyperFollow page, and how many followers you added.
If you’ve uploaded your release to DistroKid but it’s not yet live in Spotify, HyperFollow automatically turns into a “pre-save” service.
Fans can click the button any time — even before your album drops. DistroKid will then detect the moment your album goes live. And will automatically add all your new followers (and saves) on your release date. We’ll also email those followers & let them know they can start listening.
You don’t have to think about it or do anything.
HyperFollow is free for all DistroKid members. It’s available today, and supports all DistroKid releases — even old tracks.
To get started:
- Sign into DistroKid
- Click “Settings” (the gear icon)
- Click “HyperFollow”
If you don’t yet use DistroKid, it’s easy to join. Click here for a 10% discount off your first year’s membership.