Talent and entertainment agency, United Talent Agency has hired from Spotify executive Vanja Primorac as an executive focused on Music Innovations. In this newly created role, she will identify and create marketing, distribution, and platform partnership deals for UTA’s client roster.
“UTA is taking a holistic approach to their artist partnerships and I’m excited to start the next chapter of my career with the incredible team they have in place. It’s tricky to break through the noise in today’s competitive music landscape and together, we can develop innovative partnerships and campaigns that can move the needle,” Primorac said of her new gig.
Previously, Primorac was an Artist Marketing Representative at Spotify where she worked with managers, independent and major labels, advising on streaming strategies and developing marketing campaigns.
Her collaborations at Spotify included projects with developing and established artists such as LANY, J. Cole, Mumford & Sons, AlunaGeorge, Mike Posner and Calvin Harris. She also led Spotify’s “Louder Together” campaign which featured Sasha Sloan, Nina Nesbitt, Charlotte Lawrence and King Henry.
Prior to Spotify, she worked with Sean Combs helping to develop and launch his music cable channel RevoltTV, including developing content, producing artist-driven interstitials, and leading production on all of their co-branded content.