Music Business

Ariana Grande Breaks Yet Another YouTube Record

image from pmcvariety.files.wordpress.comAriana Grande's "Thank U, Next" just broke yet another YouTube record. In addition to being biggest music video debut in YouTube history, earning 55.4 million views in it's first 24 hours, its is now also the fastest video to earn 100 million views, reaching the milestone in under four days following the release of the video on Friday, Nov. 30 at 3pm ET.

photo: YouTube screenshot

Grande is also now Spotify's most streamed artists worldwide and the "Thank U, Next" single is #1 on the Billboard Hot 100 for the third straight week.

Grande reached the Spotify global milestone after passing 46.9 million monthly listeners on Friday November 30th, passing Selena Gomez.

On YouTube,  the video which dropped at 12 p.m. PT on Friday, set the record in under 22 hours.  As of noon PT Saturday, “Thank U, Next” had 50.3 million views,  blasting K-pop group BTS, who had 45.9 million views in the first 24 hours of their video “Idol” in its first 24 hours in August.

By Monday morning, "Thank U Next" had more than 90 million views.

The previous ranking of the 10 most viewed YouTube music videos in the first 24 hours.

1. BTS, “Idol” – 45.9 million
2. Taylor Swift, “Look What You Made Me Do” – 43.2 million
3. Eminem, “Killshot” – 38.1 million
4. Blackpink, “Ddu-Du Ddu-Du” – 36.2 million
5. Psy, “Gentleman” – 36 million
6. BTS, “Fake Love” – 35.9 million
7. Twice, “Yes or Yes” – 31.4 million
8. Nicky Jam feat. J. Balvin, “X (EQUIS)” – 29.7 million
9. XXXTentacion, “Sad!” – 27.7 million
10. Adele, “Hello” – 26.3 million

Behind the scenes of "thank u, next."


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