Here we look at some fascinating new data from market analyst BuzzAngle, revealing some interesting trends in America's music consumption habits. One thing at least is clear: hip hop reigns supreme when it comes to streaming, this year accounting for a quarter of all plays.
Guest post by Bobby Owsinski of Music 3.0
According to the latest stats from market analyst BuzzAngle, hip-hop dominated US streaming last year with just over 25% of the total, up from 22% the year before. That figure was even higher when it came to Spotify and Apple Music, as the genre came there in at 26.9%.
That domination carried over to video streams as well, as hip-hop scored 22.8% of all music streams on YouTube.
Coming in second was pop at 18.5% and rock at 11.4% of audio streams, but things were a bit different when it came to YouTube streams. There pop registered 16.6% but latin hit 21.8%. That suggests that latin music fans haven’t adopted audio streaming yet and prefer to consume their music principally from YouTube.
When it came to buying physical product it was a different story however. Pop reigned supreme with 27.5% of the CD sales, while rock came in at 24.5%, and country at 16.6%. Hip-hop registered just 3.2% of CD sales, being surpassed by such genres like Stage & Screen and Religious.
Album sales were down again last year by 18.2%, but this is an area that rock dominated with 26.6% of the sales, closely followed by pop at 26.3%. Country was a distant third at 12.9%. Hip-hip scored only 5.2% of total US CD sales.
The biggest sales artists for physical product in the US last year? That hot new group from Liverpool – The Beatles!
What’s astounding is there were 534.62 billion on-demand audio streams in the US last year, which was up a whopping 41.8%. Music video streams were up 24.3% to 274.88 billion.
BuzzAngle’s report is a fascinating look at the music business in the United States last year. Even though hip-hop was the king of streaming, there was a lot of other business going on and other genres led in many of those areas.