An oldie but a goodie, email marketing is one of the best ways to turn fans who like your music into fans who buy your music, but building a robust, profitable email list can feel like a daunting task, from getting subscribers to choosing a platform, to actually producing good content. Here we look at how to make it all happen.
In this new piece on MusicThinkTank, contributor Laura Schneider offers future music industry marketers some essential advice on how to build and a powerful email list.
"People love free shit. Blunt but so true! What we are offering to people is a clear and easy way for them to sign up for our lists by giving them something we know they want (hint: it’s free music).
This free song is called an opt-in.
The opt-in should be some of your best work. We want this to be a little taste of more of what you can offer them as future fans. Make sure that this song is current to what you are doing now musically."