The Creative Tour is designed to inspire creators and music fans to participate in digital creative challenges using Adobe Products such as Lightroom, Premiere Rush and the Adobe Spark mobile app.
The first creative challenge, which starts on Monday, involves editing official Lollapalooza photos using the tools available in Lightroom mobile. Creatives can showcase their editing spin using Lightroom by July 8th for a chance to win a trip to Lolla, 12-month Creative Cloud All Apps subscriptions, and $20 Live Nation Concert Cash to 100 runner-ups.
Adobe will also partner with artists (details coming soon) and with festivals in the Live Nation portfolio including, Lollapalooza, Sea.Hear.Now and Voodoo Music + Arts Experience, providing fans a place to compete, either through editing photos or creating artwork and videos.
Prizes for challenge participants include a VIP Flyaway Trip to a performance by one of the bands or to one of Live Nation’s premier festivals, including Lollapalooza, Sea.Hear.Now, and Voodoo Music + Arts.
As part of the cross-promotional program, Live Nation will provide Adobe customers access to special ticket offers at select Live Nation festivals and venues across the country.
“Live music fans are some of the world’s biggest influencers and are constantly looking for moments to drive culture,” said Maureen Ford, Live Nation’s President of National Sales. “The Adobe Creative Tour will help fans create and share unique, quality content to relive and inspire the magic of live music.”