Festicket has acquired UK ticketing and cashless POS platform Event Genius and its consumer-facing brand, Ticket Arena. A new offering, Event Genius by Festicket, will create an end-to-end platform that includes ticketing, accommodations, travel, marketing, analytics, access control, POS, cashless payment services and fan engagement tools.
To date, Festicket, Event Genius and Ticket Arena have collectively served more than 4.5m customers from over 120 countries. Following the acquisition, Festicket will roll out the combined solution worldwide to festivals, concerts, clubs, sports, family attractions and more.
Festicket, which was recently ranked by the Financial Times as the 80th fastest growing company in Europe, enables music fans to discover and book tickets and travel packages for over 2,000 music festivals worldwide. Its two-sided marketplace brings together a global network of nearly 6,000 accommodation and travel suppliers to create unique festival experiences for millions of festival-goers.
The acquisition will help deliver on Festicket’s mission to become the world's largest two-sided platform for live events and build on recent success stories such as its exclusive UK and European partnership with Coachella.
Founded by Managing Director, Reshad Hossenally, Event Genius offers complete event solutions to some of Europe's best-known events including Wales Rally GB, Motion Bristol, Annie Mac’s Lost & Found Festival, Summer Daze, Ibiza Rocks and BPM Festival.
Zack Sabban, CEO and co-founder at Festicket, commented: “The acquisition transforms Festicket’s product set. In Event Genius, we have found a company that shares our mission to be a disruptive force in the live entertainment market and - ultimately - to bring the best possible experiences to fans. Reshad and the team have built a great product they have good reason to be proud of, and I look forward to welcoming them to the Festicket family”.
Reshad Hossenally who will join Festicket as Chief Supply Chain Officer explains: “The Event Genius mission has always been to utilize technology to bring event organizers and consumers a better experience, regardless of the size or type of event. Couple this with Festicket’s global marketplace and supplier network and we have something truly unique for the events industry.”