Bandsintown’s Fabrice Sergent: 40% Of Tickets Go Unsold And The Problem Is Discovery
“About 40 percent of tickets go unsold in the U.S. That’s a two billion dollar missed opportunity for the artists. Discovery is key to this business,” says Bandsintown managing partner Fabrice Sargent.
With 50 million monthly users, Bandsintiown has the reach to power that much needed concert discovery, and “because we enable fans to manually track artists or connect their accounts to their streaming service accounts," said Sergent in a new Flood Magazine interview, "we get a very strong understanding of their preferences.”
"We send about 500,000 people to ticketing sites every single day, and 50 percent of our fans go to shows by artists they have never heard of after a Bandsintown recommendation," says Sergent.
"(Bandsintown also) enables fans to go to many more shows through alerts when their favorite artists come to town and through recommendations that Bandsintown provides," he continues. "The platform also enables artists to publish their tour dates and display them on their own properties, and therefore sell more tickets, because we also provide a free messaging tool they can use to directly email or send push notifications to their fans, which we call “trackers.”
The interview was conducted in the runup to WORLDZ, a two-day global summit for marketers and innovators held in Los Angeles and "designed to help bring together the minds of CEOs, CMOs, and other cultural icons in order to learn professional lessons from the very best." Sergent will participate in WORLDZ 2019 from September 10 and 11 in Long Beach, CA.
Read the Flood Magazine interview here.