Conventions & Awards

NAMM ‘Believe In Music’ Virtual Gathering Begins

Virtual NAMM, the online substitute for the popular annual trade show will run through this Friday, January 22nd “to unify and support the people who bring music to the world.”

Believe in Music will feature a mix of programming and professional education at, as well as an interactive marketplace to connect buyers and sellers.

“If there’s any one common vision, it’s that as a global community, we believe in music. We believe in the future of music and in the future of our industry, and in this moment, we will unite and support music makers around the world,” – Joe Lamond, NAMM President and CEO.

The weeklong conference will include domestic and international NAMM members from the music instrument, pro audio, live sound and live event industries, artists, media and policymakers, along with participants from GenNext (college music students and faculty), Music Education Days (school music administrators) and Nonprofit Institute (NAMM Foundation grantees and nonprofit affiliates).

Emerging and established musicians and fans can connect with brands and in music-making opportunities to showcase their talents.

“While not The NAMM Show or a virtual tradeshow, the initiative will meet the immediate business needs of NAMM member companies through thought-leader led education for all segments of the industry, networking and AI matchmaking, and business-to-business-focused opportunities to reaffirm and grow business connections, launch new products, share brand initiatives and engage with customers in real-time,” says NAMM.

Register here.

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