With so many choices, where do people actually listen to audio?
A new Edison Research study looks at where US consumers listen to audio and it included at least one surprise finding.
Share of Ear is an ongoing audio listening diary survey that measures all audio respondents listen to during a 24-hour period. “We learn what they’re listening to, how much they listen and when, where they listen, and what device they listen on.”
The surprise finding? Habits change slowly. Radio still has a 46% share. 11% for “owned music” was also a surprise.
via Share of Ear
Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is also the Founder and President of the Skyline Artists Agency and a professor at the Berklee College Of Music online.