Smart links: A critical tool for the business-savvy artist
The team at Amplify.link breaks down what a smart link is and the different ways that they can be used to market music.
Guest post from AmplifyYou of Amplify.Link
What is a smart link? Why should you be using it and how does it benefit you as a musician or creator?
The worldwide web is a complex network of information. Links serve as connectors – think of them as highways, directing people to the correct path that leads to useful information. Therefore, the more efficient these links are, the bigger the chance of people actually discovering valuable information without getting “stuck in traffic” or getting lost in some internet rabbit hole.
Smart links have proved to be the quickest, most effective way of directing people to the right web pages. For artists, musicians and creators, they have proved the be the answer to all our prayers – one link that unites them all.
But what are smart links, exactly? And why should you use Amplify.link as your go-to, smart link service?
What’s a Smart Link?
A smart link is a landing page that includes several links within it. Think of it as a link on steroids: normal link route users to one destination, smart links direct users to several web pages.
Why should musicians and creators use smart links?
Good smart links are also marketing tools. They enable you to analyse your audience, direct your fans to live streams and merch, increase streams and grow your following on social media.
Amplify.link also enables musicians to create pre-save links for release campaigns for major DSPs such as Spotify, Deezer, Pandora and Apple Music. Pre-save links are particularly important as people who have pre-saved your song will most likely listen to it once it’s released. Furthermore, a strong pre-save campaign will catch the eye of DSP’s editors, increasing the likelihood of your song being included on an official playlist – a move that can help your reach the next level in your career.
What makes Amplify.link different from the other services out there?
Control over music services
You can link to as many music services as you want. Input your URLs/social media handles and we’ll do the rest. Furthermore, you can edit the link display order according to personal preference or priorities. This gives you complete control over which music services you’re directing your audience to.
Customisable link pages
We take pride in the fact that our link pages are fully customisable – this means custom artwork, titles, descriptions, social media links, metadata and descriptions, review links, websites and so on. Your smart link is your business card – we make sure that your Amplify.link is as comprehensive and eye-catching as possible so that you can confidently stand out from the crowd.
Short links as standard
Links should be short and sweet. Nowadays, audiences tend to trust a shorter link more than a long link with a lot of random characters. Furthermore, this boosts shareability on social media, as platforms such as Twitter favour short sentences over long paragraphs. Short links enable you to get your point across without compromising any important data.
A custom domain option
Your smart link should be as unique as your brand. Our Pro users can create a custom, sub-domain that showcases their brand name. A custom domain typically improves the click-through rate, as internet users tend to trust custom domains more than a generic ones. According to VentureBeat, custom domains can increase sharing and possible virality by 25 per cent.
Management and analytics
Our service offers an in-depth analysis of campaigns and audiences. You can check how many people clicked on your link in real-time. Furthermore, you can keep track of all your links and edit details at any time. Our insights allow you to determine the platforms that your fans tend to gravitate towards and where they’re based (in terms of geographical location). This all leads to more targeted and cost-effective campaigns.
In a world of instant gratification, load times are becoming increasingly important for our users. Load times can affect the bounce rate, your growth and your ranking on Google. That’s why we do our utmost to make sure that our link pages load in milliseconds, across all devices.
Work Smarter, Link Smarter
By using the latest, cutting-edge technologies, we make sure that our smart links are fully malleable and evolve alongside your career. We’re constantly finding new ways to improve our service and assist artists, musicians and content creators worldwide. Transform the way you market your music by signing up for your very own Amplify.link today.