Spotify free listeners are growing faster than paid subscribers
Spotify will hit 41.5 million US ad-supported listeners in 2021, a 9.7% increase over 2020. Spotify’s U.S. paid subscribers are estimated to be 44.7 million.
If current trends continue, Spotify will have 52 million ad-supported US listeners and 52.2 million paid US listeners in 2025, according to eMarketer.
Overall Spotify listeners are on track to increase 10.1% in 2021 to reach a total of 83.1 million monthly listeners, making Spotify the most-listened-to audio service in the US by far.
Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.