Music Marketing

Facebook confirms that only 10.6% of fans see your posts, down 29% this year alone

Facebook’s quarterly “Widely Viewed Content” transparency report has confirmed what musicians and marketers already knew: fewer and fewer followers are seeing their posts.

Last quarter, just 10.6% of a US user’s Facebook feed content came from Pages that they followed. That’s a 29% decline from 14.9% last year, according to Facebook’s report.

Solutions: Groups & Breadcrumbs

One workaround for artists and marketers to try to reach more fans may be to ask them to join a Facebook Group. Posts from Facebook groups actually rose to 19.6% of the average user’s feed, up from 17.8% last year.

We also wrote about a more permanent solution yesterday, and that is to take The Breadcrumb Approach to social media.

Learn how The Breadcrumb Approach works here.

Bruce Houghton is the Founder and Editor of Hypebot and MusicThinkTank, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a professor for the Berklee College Of Music.

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