Music Marketing

Afterparty adds $5M, debuts AI to ‘infinitely scale fan interactions’

Afterparty, a platform that empowers musicians and creators to form and monetize fan connections, has secured $5 million in funding for a total of $12 million raised to date.

Lauv, Jaden Hossler, and Eben are among the musicians using the platform to debut new tracks and give fans access to exclusive new content.

Afterparty offers live streaming and 1:1 chats, IRL community events, and collectibles, and AfterParty AI adds AI-powered voice, photo, and video messaging to “infinitely scale personalized fan interactions.” Fans can also generate one-of-a-kind images and videos as collectibles on the blockchain.

“Every interaction and piece of content fans share serves as a ‘point of access’ to exclusive experiences, opening up opportunities for fans to connect one-to-one with the creators on Afterparty Livestreams,” according to the startup.

“We are thrilled to introduce 24/7 interactions between creators and fans with Afterparty AI. The all-new ability to turn one-to-one AI experiences into fan-generated content takes interaction to an entirely new level,” said Afterparty CEO and Founder David Fields. “Creators retain control over their content, revenue, and fan relationships. Fans get the opportunity to become content creators and participate in the growth and success of those who inspire them.”

The $5 million strategic growth round was led by Blockchange Ventures, with participation from existing investors Acrew Capital, Act One Ventures, and Tamarack Global, as well as new investors Wilson Sonsini and Vinny Lingham.

Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.

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