Why Superfans Matter: Recognize and Treat Them with Respect

Superfans are much more than latest industry fad. Michael Brandvold and Jay Gilbert dig into why Superfans matter. On the latest Music Biz Weekly Podcast, learn the importance viewing then as much more than just another transaction.

Do not treat your Superfans as a deep pocket that you can just keep tapping for money.

Recognize and treat your Superfans with respect.

Listen and learn.

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