An artist announces a live tour. Then comes the less glamorous "tour" of updating all your platforms and landing pages:
Your artist website, link in bio, streaming profiles, notifying your email list, socials, ticket links, making sure the show-by-show info gets synced and venue details match. If a date changes, the whole job starts again.
The Bandsintown for Artists Marketplace is built for this exact purpose: put show information in one place, and let connected tools carry it further. The directory contains more than 30 integrations and partners spanning event discovery, websites, fan marketing, merchandise, and other artist services. Some connections sync information; others introduce a separate service or offer.
It's the simplest way an artist can be everywhere at once.
Make each date easier to find
The strongest time saver is event distribution. Publish a show through Bandsintown for Artists, and its details surface anytime a fan searches Google, listens on Spotify or Apple Music, identifies a track with Shazam, or watches the artist on YouTube.
Amazon Music and Apple Maps are among other powerful fan discovery points. Those appearances put a ticket link closer to the moment someone is interested in the artist, including fans who have never even visited the artist’s website.
This is more useful than telling fans to “check the tour page” in every caption. A listener can come across an upcoming show while hearing the song that made them curious in the first place. For an independent act playing several markets, the same accurate gig information can meet different local audiences across different services.
Keep the artist’s own corners of the web current
An artist’s website and link in bio often become the last places anyone remembers to update. Marketplace connections with Bandzoogle, Squarespace, Wix, and WordPress can bring Bandsintown dates onto any band's main site, while its Linktree connection can display the next six shows with ticket links, easily. Feature.fm can pull upcoming dates into a tour link, too.
That gives each channel a job without requiring someone to rebuild the tour calendar by hand. Even if the website remains the artist’s home base; the link in bio will catch someone arriving from social media, and streaming services will reach people who were not looking for the website at all.
Turn a show announcement into a fan relationship
Visibility is only part of the work of amping up discovery. The other is having a way to reach interested fans again.
Bandsintown’s connected widgets, smart links, and signup forms can collect email and SMS opt-ins. Its Fan Contact Sync sends new signups to approved services including Mailchimp, Klaviyo, Community, and Laylo once the artist connects an account. That can spare a manager the routine of exporting a list and importing it elsewhere before sending a city-specific update or presale message.
The Marketplace also includes a Shopify connection for displaying merch on a an artist page and in email campaigns. Distribution and promotional partners such as CD Baby, DistroKid, and TuneCore appear in the directory as well, though joining one is a separate choice from syncing show dates.
For an artist with a small team, it's simple:
Claim or log into a Bandsintown for Artists page, check every upcoming date and ticket link, then browse the Marketplace for the website, link page or fan marketing tool already in use. Connect the useful ones and check how a show appears from a fan’s point of view.
