Music marketing platform Influur has launched Pulse 2.0, an upgraded AI-powered tool that helps artists, labels, and managers plan, execute, and measure influencer campaigns from a single prompt.
The new platform aims to take much of the manual work out of influencer marketing, from researching potential creators and negotiating rates to managing payments and tracking campaign performance.
Rather than assembling spreadsheets of influencers and coordinating outreach across multiple channels, users can describe their objectives, audience, and budget in a few sentences. Pulse 2.0 then develops a campaign strategy, identifies relevant creators, and recommends how to allocate spending. Chief Influencer Officer Fefi Oliveira said:
"In this era of extreme noise, Pulse can help great songs cut through. Influencers have a vital role to play in breaking new music."
From One Prompt to an Entire Campaign
Pulse 2.0 expands on the original platform, introduced earlier this year, with AI agents capable of managing nearly every stage of a creator campaign. The software analyzes trends, matches artists with influencers based on audience engagement and content style, and estimates fees using Influur's historical campaign data.
Once an artist or label approves the recommendations, Pulse can coordinate outreach, negotiate terms, manage content approvals, process payments through escrow, and generate performance reports.
Influur says its technology draws on experience from tens of thousands of creator collaborations and nearly $80 million in campaigns run through its platform.
Landon Barker Campaign Generates 8 Million Views
One example of the company's approach is a recent campaign supporting Landon Barker's "If I Ever Talk To God." The song was already gaining traction on TikTok when Influur assembled a targeted roster of 20 U.S.-based creators to extend its momentum.
Rather than chasing a single viral moment, the campaign focused on authentic, lo-fi videos that complemented how audiences were already using the song. According to Influur, the campaign generated more than 8 million views, a 9.3% engagement rate, and a cost per engagement of $0.03. Several participating creators also landed among the audio's top-performing videos.
What This Means for Independent Artists
For independent artists and smaller teams, the appeal of AI-assisted influencer marketing is straightforward: campaigns that previously required dedicated staff, extensive research, and countless emails could become considerably easier to manage.
More importantly, identifying smaller creators with genuinely engaged audiences could offer an alternative to spending heavily on established influencers with large but less relevant followings.
Of course, AI cannot guarantee a viral hit, and views alone don't necessarily translate into streams, ticket sales, or long-term fans. Campaign budgets and creator selection still matter. But tools like Pulse 2.0 suggest that sophisticated influencer marketing infrastructure, once largely reserved for well-resourced labels and agencies, may be becoming more accessible to independent music teams.
Learn more at Influur.com.
