Could the Holiday Season be the Best Time to Release Music?

When is the best time to release new music? For decades, conventional wisdom is that the music industry shuts down between Thanksgiving and the New Year so don’t release anything then. But is that still true?

Maybe… Maybe not…

The industry still goes on break, but accessing the “traditional” music industry doesn’t matter as much to most artists. Are fans distracted by the holidays or do they actually have more time for music discovery? Does a late year release set you up for success in the next year?

Fun Fact: 1/3 of all vinyl is sold during the last quarter of the year.

When is the best time to release new music?

Michael Brandvold and Jay Gilbert discuss releasing new music during the holidays and what expectations should be if you do on a new Music Biz Weekly Podcast.

FIND MORE FROM MUSIC BIZ WEEKLY & OTHER GREAT MUSIC BUSINESS AND INDIE MUSICIAN PODCAST EPISODES HERE.

Bruce Houghton