Social Media

Talking Turntable: How Not To Launch A Music Tech Startup

Launched in 2011, Turntable.fm represented a new way of listening to music socially online. Although it initially gained a great deal of traction among users, Turntable could not sustain its growth and. Continue reading

Guest Post on 07/14/2015 in Music Marketing | Permalink | Comments (1)

Tags: App Store (iOS), Apple Inc., Compact disc, IOS, IPhone, iTunes, Quora, Spotify, Streaming media, Taylor Swift

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Foo Fighters Invite Fan On Stage To Play Drums

If you read this blog regularly, you know that we're big believers in fan engagement; and let's face it, when it's done on a grand and public scale, it a. Continue reading

Bruce Houghton on 07/14/2015 in D.I.Y. | Permalink | Comments (0)

Tags: 5 Seconds of Summer, Big Me, Dave Grohl, Drum kit, Everlong, Foo Fighters, music industry, Toronto, United States, YouTube

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Is The Music Industry Sleepwalking Into Disaster?

[UPDATED] While the popularity of streaming has been increasing, revenue from downloads has been declining, and as more companies like Apple and Spotify focus on a playlist model of distribution,. Continue reading

Guest Post on 07/13/2015 in Music Business | Permalink | Comments (5)

Tags: Adware, Apple Inc., BBC World Service, IPhone, iTunes, music industry, playlist, Spotify, Subscription business model, Taylor Swift

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Top 5 Most Irritating And Ineffective Ways Bands Promote Their Music

For many artists, utilizing web technology and social media to promote their music is often a tricky process and one which, if done incorrectly, can alienate fans rather than draw them in.. Continue reading

Guest Post on 07/10/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Facebook, Instagram, Music Ally, music video, Rdio, social media, Spotify, Streaming media, Twitter, YouTube

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Turn Views Into Sales With Youtube Cards

Youtube cards, if used correctly, can be a smart and efficient way to alert viewers to associated videos, websites, and even merchandise without coming off as obnoxious and pushy.

Guest Post on 07/08/2015 in D.I.Y. | Permalink | Comments (0)

Tags: (Ghost) Riders in the Sky: A Cowboy Legend, All That, Apple Inc., Extended play, iTunes, music video, MySpace, PledgeMusic, Spotify, YouTube

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Beginners Guide To Twitter Hashtags

More than most strategies, hashtags are a simple and effective way to boost engagement on Twitter (and Instagram, but that's another post). But hashtags can also be a bit confusing.. Continue reading

Bruce Houghton on 07/06/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Atlanta, Bullshit, Character encodings in HTML, Dashboard (Mac OS), Do it yourself, Facebook, Hashtag, Instagram, social media, Twitter

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12 Questions To Ask Yourself Before Posting On Social Media

As I've said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn't mean that you're using it effectively for promotion. There's. Continue reading

Guest Post on 07/06/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Animation, brand, business, Cheat sheet, Content strategy, social media, Social Media Examiner, social media marketing, Social network, YouTube

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Music Think Tank Weekly Recap: Branding, Polishing and Reviewing Your Progress • More

This week we are talking about how to brand yourself in today' s digital age and going back to our roots by finding new reasons to perfect our piano skills. Continue reading

Matt Gibson on 07/04/2015 in D.I.Y. | Permalink | Comments (0)

Tags: British Academy, Compact disc, copyright, Department for Business, High Court of Justice, Information Age, Innovation and Skills, Intellectual Property Office (United Kingdom), Ludwig van Beethoven, music industry, piano

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Facebook Starts Paying Video Creators, Is In Talks With Record Labels

Facebook has always left the music business to others, but that may be about to change. With video viewing on Facebook exploding, the online giant announced that it would start. Continue reading

Bruce Houghton on 07/02/2015 in D.I.Y. | Permalink | Comments (3)

Tags: Apple Inc., Artist, Facebook, music industry, record label, Sony Music Entertainment, The Verge, Universal Music Group, Warner Music Group, YouTube

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The Musician Online: Branding Yourself

Looking for a way to quickly brand yourself while not breaking your budget? Check out today's article to see how you can utilize an online portfolio to promote yourself.

Matt Gibson on 07/01/2015 in D.I.Y. | Permalink | Comments (1)

Tags: AT&T, brand, Brand ambassador, Brand awareness, Brand management, career, Creandum, Ebay, Email address, European Union

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