With just one day left until the November 6, 2026 deadline, artists and their teams must finalize assets for the Spotify Wrapped 2026 campaign.
While their deadlines are less clear, now is also the time to update artist profiles, tour dates and more for year-end wraps from Apple Music, Amazon Music, YouTube, Deezer, and Bandsintown.
Spotify for Artists has added new tools designed to deepen direct-to-fan connections and drive post-campaign revenue. If you want to be properly featured in your top listeners’ personalized data stories, you need to act immediately.
What You Need to Submit by Tomorrow
1. The 30-Second Artist Message
Every artist has the opportunity to submit a short, vertical video message thanking their top fans. These messages appear in your fans’ personalized Wrapped data stories and a dedicated "Your Artist Messages" feed.
- Specs: Vertical video shot on a phone, under 30 seconds.
- Rules: Keep it clean. Do not include background music, explicit content, logos, text, or filters.
- Caption: Include a short caption of up to 100 characters.
2. Full-Length Live Performance Videos
This year, Spotify is highlighting live performances alongside the traditional thank-you messages.
- Specs: Full-length landscape video (MP4/MOV, under 20 minutes, 1080p+), accompanied by a custom thumbnail.
- The Benefit: Unlike the 30-second messages that disappear after the campaign, performance videos remain on your artist profile post-Wrapped and are eligible for ongoing royalties and charting.
Optimize Your Broader Spotify Presence
While you are in the Spotify for Artists portal submitting your videos, take 10 minutes to ensure your broader profile is optimized for the massive influx of Wrapped traffic:
- Update Tour Dates: Ensure your dates on Bandsintown dates are synced so fans checking their Wrapped results know when you are playing near them.
- Refresh Visuals & Bio: Update your avatar, header image, and bio.
- Pin Your Merch: Feature your latest vinyl, CDs, or merch via your Shopify integration.
How To Submit
Log into Spotify for Artists on a desktop, navigate to the Video & Visuals tab, and click the Wrapped banner to upload your short message and live performance videos.
Hypebot's Bottom Line
Spotify Wrapped is the rare free high-traffic global marketing opportunity available to all for musicians.
By giving artists the ability to upload permanent live performance videos alongside quick thank-you clips, Spotify is bridging the gap between passive listening and active fandom. Take 15 minutes today to film your thank you message, upload your live footage, and lock in your top fans for 2027.
