Raise The Stage is a series of micro-documentaries spotlighting influential North American independent music venues, put together in partnership between the National Independent Venue Association (NIVA) and Jai Alai IPA, the flagship beer brand from Cigar City Brewing.
Today's release highlights Nashville's 3rd & Lindsley. “In a city like Music City, there’s nothing as important to our ecosystem as independent venues like 3rd & Lindsley,” says Talent Buyer Chris Cobb. “This is where tomorrow’s superstars cut their teeth, where they learn their craft, where they refine their show.”
Watch below, and catch every video in this series on Hypebot right here.
Each episode of Raise The Stage pairs a venue operator with an artist who has a meaningful connection to the space, exploring how local venues help launch careers, build communities, and sustain regional music scenes.
The project is part of Jai Fidelity, a broader music-focused platform from Jai Alai IPA aimed at connecting the brand with live music culture and fan communities. Beyond the video series, Jai Alai IPA will also serve as title sponsor of a new NIVA marketing grant designed to help independent venues strengthen local awareness, audience engagement, and long-term sustainability.
