Raise The Stage is a series of micro-documentaries spotlighting influential North American independent music venues, put together in partnership between the National Independent Venue Association (NIVA) and Jai Alai IPA, the flagship beer brand from Cigar City Brewing.
Today's release highlights Orlando, Florida's The Social, an intimate live music venue on downtown's North Orange Avenue, which hosts local artists alongside national and international touring acts. Known for its indie music programming, the roughly 400-capacity club features a brick-walled space and a bar, offering fans a close-up concert experience.
Watch below, and catch every video in this series on Hypebot right here.
Each episode of Raise The Stage pairs a venue operator with an artist who has a meaningful connection to the space, exploring how local venues help launch careers, build communities, and sustain regional music scenes.
The project is part of Jai Fidelity, a broader music-focused platform from Jai Alai IPA aimed at connecting the brand with live music culture and fan communities. Beyond the video series, Jai Alai IPA will also serve as title sponsor of a new NIVA marketing grant designed to help independent venues strengthen local awareness, audience engagement, and long-term sustainability.
