Get away from the high-speed daily news of this industry for a moment this weekend, and sit down with some commentary you can really sink your teeth into, at your own pace.
Here are 6 Feature articles for your Weekend Reading.
Enjoy!
Tyla’s Fans Are Learning Her Show Before It Even Starts
Tyla’s A*POP Tour will be an in-person extravaganza of the South African choreography that bolstered her songs online. Fans already can’t stop dancing.
Hypebot Editorial Desk
Did a Russian Cover Band Accidentally Stumble Onto a Winning US Tour Strategy?
This Moscow-based Chicago cover band is thriving in the US, proving that with the right tour market mapping strategy, the setlist can lead to success.
Jeremy Young
Artists Don’t Just Choose a Mixing Engineer. They Choose Who to Trust With the Record.
When artists choose a mixing engineer, they read three kinds of trust signals: technical, emotional, and social. Here’s how to convey that trust.
Guest Author
Kelela Refuses to Stay in a Lane. And So Does Her Live Show.
On her New Avatar Live tour, Kelela is putting guitars, club techno, and R&B on the same stage — and asking who decided they had to be kept apart.
Jeremy Young
The Hidden Cost of Early Success
Early success brings rapid growth and heavy pressure. Here’s how music creators can navigate the hidden challenges of breaking through.
Guest Author
Who Is PRESIDENT (and What Is All This Hype About)?
PRESIDENT’s rapid rise from anonymous festival booking to sold-out North American headliner has us thinking about “carefully controlled mystery.”
Jeremy Young