Audiomack has launched Night Plan, a new feature that schedules music downloads for overnight hours when mobile data may be less expensive across several African markets.
Now available to Audiomack Plus subscribers, Night Plan allows listeners to queue music during the day and automatically download it later using supported mobile carriers, including MTN, Airtel, Glo, and 9mobile. A moon icon identifies scheduled downloads, while notifications keep users updated on their progress.
If the Audiomack app wakes more than four hours after the scheduled download window, it will skip the attempt and try again the following night. The feature addresses an often overlooked barrier to music streaming: the cost of the connection itself.
In many African markets, mobile data is the primary route to digital music. Even when a streaming subscription is affordable (or the service offers a free tier) the data required to listen can still make regular streaming expensive. Because some carriers offer cheaper rates during overnight hours, Night Plan effectively lets listeners shift that cost without having to stay awake to manage their downloads.
Audiomack co-founder and CMO David Ponte says:
"Streaming services need to embrace these differences and support fans, not try to change them. We believe music lovers deserve products built for the way they actually listen."
Offline listening is part of the product
Night Plan builds on Audiomack’s emphasis on offline access and regional mobile partnerships. The company says African listeners have generated 109.3 billion plays and 16.3 billion offline downloads on the platform since 2020. Audiomack has also reached the top of the app-store charts in 11 African countries, including Benin and Zimbabwe.
Audiomack currently reports more than 50 million monthly users and over one million active creators, with music supplied by the three major labels and more than 400 independent labels. Its carrier partnerships include MTN Nigeria, Africell Gambia, and Orange Liberia, helping the company offer more affordable access in markets where connectivity costs can strongly influence listening behavior.
Clearly, offline listening is not merely a backup for moments without reception. In mobile-first markets, downloading can be a central part of how audiences discover, save, and return to music.
+Read more: "Audiomack's Charlotte Bwana on Building a Global Platform That Resonates"
Music access is more than a subscription price
Global streaming platforms often compete around catalog size, audio quality, recommendation tools and monthly subscription costs. But big international corporations often ignore how users actually engage with their products on the ground regionally.
Expanding music access does not always require changing listener behavior top down. Night Plan addresses how a service could reflect the ways in which people in a particular market actually get online.
+Read more: "The Top 5 African Music Industry Conferences in 2026"
Audiomack is a music streaming and discovery platform that connects artists with fans. With 50 million monthly users, the service allows artists to upload unlimited music for free and features a curated library that includes songs from all three major labels and more than 400 independents.
